Category Archives: LOFT

scene+heard : ROAR

Posted on March 19, 2014 by DJMC

On Sunday, March 9, the studio at 777 Richmond Street West became a destination for deserving women to be styled, beautified and treated like royalty (although, we like to think this is always the case). The occasion? ROAR Toronto, hosted by Flirt Custom Lash.

The event could not have happened with so many generous people and brands. Services and products were provided by our very own BlushPretty team (hair and makeup), Tamika Auwai (styling), NLB Media (graphic design), Barb Dubrawski (photography), Cristina’s Tortina Shop (treats) and clothes and accessories came from donors and some incredible brands including  LOFT, Kiss Nails, Broadway Nails and The Body Shop.

ROAR is for women from Woodgreen Homeward Bound, a program described by the organization as “a holistic, 4-year job-readiness program featuring: affordable housing; free, quality child care; training and post-secondary education in a marketable skill; personal development support; mental health and recreational services for children; and a guaranteed, family-sustaining career opportunity at the end of the program.”

The afternoon was spent “glamming” them up, giving them one-on-one time with our expert stylist Tamika, setting them up with clothes and accessories and providing professional photographs to put their best foot forward as they graduate from the program.

Each of the women were truly inspirational, and the BlushPretty team was so proud to be a part of the big day! As always, our team, specifically Laura Tran, Samantha Wilson, Karla Bravo, Tiffany Watson and (the newest addition to the team) Jennifer Ballance, were on point with makeup and hair! We thank them greatly for being so generous with their time!

Special shoutouts go out to Sommer Dunsmuir of Flirt Custom Lash for initiating and hosting the event, our very own Elaine Atkins for doing some serious project coordination, and of course, everyone who donated in some way, shape or form to make it a success.

We’re looking forward to seeing the event grow even bigger & better for years to come and wish the participating women nothing but success!

Posted in Broadway, Elaine Atkins, Flirt Custom Lash, Kiss Nails, LOFT, NLB Media, scene+heard, Sommer Dunsmuir, The Body Shop | Comments Off on scene+heard : ROAR

the “b(p)” list : blushpretty+loft

Posted on November 6, 2013 by stephanie

 

We get to work with some really great people and brands.

Case in point : LOFT! Yes, that LOFT.

We’re pretty chuffed to be joining LOFT at the grand opening on November 14, 2013 of their newest location : Square One! Just in time for the holiday season. 

Many GTA fashion and beauty bloggers (and of course your every day fashion-enthusiasts) were excited when LOFT first came to Canada not too long ago, AND, are just as excited as storefronts keep opening and expanding across the city, making LOFT accessible and nearby to all.

And believe me, you want to live near a LOFT! With a great mix of classic and on-trend pieces – which are further complimented by reasonable price ranges – it’s going to quickly become your “go-to” shop when you are needing to add the right piece to round out your wardrobe or when you need that statement piece for a special event.

Since we are about to embark on the holiday season, which comes complete with low temperatures but high shine, here are some pieces that both LOFT and bp believes should walk right into your closet:

I’m a layering type of girl, so while it might be cold, I still love a good t-shirt as the base of my outfit. However, when the eggnog is flowing and the holiday songs are playing, a sparkly tee on casual Friday is perfectly acceptable. Pair it with jeans or black trousers and hello holidays!

Winter white! Love it. The key to wearing white in winter is wearing it in the right fabric … and this one is soooo right! The texture and sparkle is perfect for the office or for a holiday party. It can take you from your 9 to 5 meeting right into your 5 to 9 cocktails.

Holiday high-shine aside, being warm is also important. Like I said, LOFT isn’t just about being in style, but being timeless as well. A classic sweater in a rich colour like the one above is the perfect addition to your winter wardrobe.

The scarf … the quickest way to take last year’s winter coat and make it new again. LOFT isn’t just about a sweater, a skirt, or a pair of pants – but it is also about great accessories.

So … there you have it. If you aren’t familiar with LOFT, well … better step to it! You cannot flip through a major fashion magazine and not find an advert, or a mention, or a piece from their line in a “what’s hot this season” – type list, so it’s in your best interest to officially add LOFT to your list of “must shop” places. To help you along, we’ve got something for you:

A GIVEAWAY

We love a good giveaway!! And so does LOFT.

Take some time this week to leave a comment on this post
and enter yourself to win a
$50 Gift Certificate* to LOFT.

We will accept entries from today until Monday, November 11, 2013.

AND, we have two gift certificates to raffle off!

Thank you in advance for entering and we hope to see you at the opening!

A very big thank you to bp’s Artists Manager, Elaine Atkins, whom just happens to adore LOFT  so much (see her lifestyle blog, Toronto Beauty Reviews) that LOFT went to her about partnering up with a glam squad in the city for this event. She pointed right in our direction. Obviously she is a little biased … but that works in our favour! :)
Thanks Elaine!

 

*gift certificate will be available for pick-up at the event on November 14, 2013
( but is not required to be spent that day – we just want to see you and meet you!);
arrangements can be made for pick-up or delivery after November 15, 2013

Posted in collaborations, fashion, giveaway, LOFT | 18 Comments