I’m always up for trying a new long-wear lip product, since as much as I love putting lipstick or gloss on I hate having to constantly check and make sure it’s still in place, not bleeding, rubbing off, and so on. When I can put something on and know for sure it’s not going to budge, I’m a happy lady.

Having not tried Stila’s lip products before, I was anxious to give the Vinyl Lip Gloss a whirl as it’s one of their Stay All Day products (a key phrase for me) and I usually stay away from gloss since it tends to move around and rub off quite quickly. I was able to try the product in a totally fitting shade for me, Merlot Vinyl, since I looove a deep & vampy red, especially with fall on the way.

The first thing I noticed was how seriously opaque this product was! Don’t let the fact that it’s a gloss fool you into thinking this is a light, sheer product – it packs a ton of pigment, which allows it to leave behind a bold stained effect even after the glossiness has faded.

It glides on smooth, and given that it’s so pigmented you do have to be careful about where you’re putting product. Stay inside the lines! It’s super moisturizing thanks to ingredients like seaweed extract and organic green coffee oil, a major selling point for fans of this product.

From a long-wear perspective, this gloss definitely leaves colour on your lips for extended periods of time but the glossiness itself seems to fade much like a typical lip gloss. If you want the high-shine effect to last, keep it with you and touch up throughout the day, but if you like the stain effect and the touch of colour sans shine, this will absolutely stay put. I tried both looks by applying as intended, then blotting the shine away – I think I prefer the blotted finish myself.

Overall, the gloss delivers on pigmentation and longevity, but don’t expect the high-shine to last all day without any touch ups. It’s available at Sephora and Murale for $32.00 CAD.

Disclosure: This product was shared with me for review on behalf of BlushPretty.com as a press sample for editorial consideration.