A very common beauty trick amongst makeup artists is to rim the inner waterline of the eye with a white pencil to make the whites of the eyes appear larger and brighter.  It’s a good trick to learn. However, I prefer using a less stark colour, especially if one is not that fair-skinned. I like to line the inner rims with NARS Larger Than Life Long-Wear Eyeliner in Rue Bonaparte – a light almond / skin tone colour – that looks a little softer and more natural. It also tones down the redness in the rim of the eyes as well. Try it!