I grew up in the east end of Scarborough in a small community known as the Rouge Hill. It was a pretty quiet existence. There is not much that I can tell you about my school-age life that would be considered cool other than Chris Draper, an NHL Hockey player, was very good friends with my older brother and two girls from my class are related to Ray Civello – founder of Civello hair salons and president of Aveda Canada.
I am no longer in touch with either of the Civello girls … but I was recently invited to break bread with their uncle at a small luncheon introducing what’s new for fall at Aveda.
I am a big fan of Aveda. I habitually use three of their products: Pure Abundance, Pure-formance Grooming Clay, and their Dry Remedy Shampoo. Needless to say, I was honoured to be included to join them for this “urban renewal” event and see what’s new for Fall 2013.
The event included a mini-fashion/style show and lunch, and prior to to that guests were invited to visit three stations: Stress-fix (hand massages), Invati (scalp massages), and Heart Lands (mini makeovers).
First things first – Stress Fix. Um yes please! With summer now over and the kids back in school (and after school lessons and playdates) – there is a lot to stress over until the return of next summer. An aroma based line that includes a body lotion, concentrate, and soaking salt, Aveda uses the strength of certified organic lavendar to help us relieve and recover from high levels of stress through the use of scent. I fancy the concentrate which comes in a very convenient rollerball tube. Whether I’m running in-between clients or stuck on the TTC during rush hour, a quick slip of this product over some key points (the wrist, behind the ear) quickly lifts my spirits and calms me down.
Next up: Invati! There is no way I was going to say no to a scalp massage … especially one that would incorporate ayurvedic wisdom to reduce hair loss. Now that I’m six months out from having BlushPretty BabyGirl, I’m going through the stage all new mothers hate the most: the shedding of hair. It’s everywhere! EVERYWHERE! And I would try anything to keep most of it on my head. Invati, complete with a exfoliating shampoo, thickening conditioner and scalp revitalizer claims to reduce hair loss by 33 percent by using a blend of ayurvedic herbs which help to rehabilitate and reenergize the scalp. I’ll take it. Much like Stressfix’s Concentrate, I’m thoroughly enjoying the revitalizer, massaging it in daily and taking in the aroma of the blend of herbs. I still am shedding slightly, but less than what I was seeing two weeks ago. I’d be interested to see how much it could improve my situation if I were to routinely use all three products!
Last but not least: Heart Lands – Aveda’s limited edition makeup collection for autumn/winter 2013. I’m happy that I went to the event with minimal makeup because it gave me the opportunity to try on some of the colours right then and there. The style show at the event focused on the looks created from this collection and I’m keen on the flushed face aesthetic they were pushing – I think its such a beautiful look. Heartlands is two lipsticks, two lip glazes, four eye definers and six eyeshadows – more than enough to play with. I tried on the lipstick in Sweet Plum which I found rich in colour, wore well, and didn’t dry out my lips – my #1 major concern about lipstick. It is a colour that is right on trend too – gold star. Bonus: the selfie mirror at the event. I couldn’t resist – bada-ba-ba-ba I’m loving it! Every event now needs a selfie mirror.
After all the star treatment, and after I was feeling a bit too relaxed, was the lunch and fashion show. Here are some photos I managed to grab, but please visit our Tumblr site for the event photographer’s images.
Again, I really like the focus on clean skin and flushed cheeks. I really do think everyone looks good with this minimal makeup approach. I’m also really feeling the finger wave ‘do for short hair … I’m going to try that on myself!
I’m definitely an even bigger fan of Aveda now. I think there is something to say about products that are very lush and luxe to the touch and the eye, but are also eco-friendly and responsibly-sourced. Aveda is available throughout the US and Canada – visit their website to find an Aveda retailer or store near to you.
*a very big thank you to KnotPR for the invite – such a pleasure to have attended!