I feel like if you asked 100 women what they would want on a deserted island, many of them would say something along the line of food/water, loved ones (a bit selfish, no?) and mascara. Going out the door without mascara for many women is like going out without clothes on (and it is far, far too cold for that!).
I am not going to lie to you – I really can’t stand it when I see a packaged product with too many promises….or even too much wordiness in general. I consider myself intelligent enough to not fall at the mercy of plumed up promises for my pennies. Or, perhaps I have fallen for these promises one too many times (more likely) and have become wise to the gimmicks. All that rant said, I took one look at the Physicians Formula Organic Care CC Curl & Care Mascara and thought, “Really?” I am skeptical. It has a photo of a lash curler with a line through it, and it seems a bit dramatic to say goodbye to my beloved curler.
What I did love about the packaging is that it highlighted the fact that this product is free of harsh chemicals and has a silicone brush. To be honest, the package is pretty wordy and the promises are big. So, does it deliver? The answer is yes and no.
Packaging – A bit wordy with too many promises, but such is the standard in the industry so I will let that slide :)
Pigmentation – Nice rich black that provided good lash coverage. Defined lashes well.
Brush – Nice curl, great flexibility, easy to apply.
Does it clump? – No. This mascara goes on smooth and separates lashes well.
Does it transfer? – A tiny bit of transfer on the bottom lashes but nothing close to raccoon status.
Does it flake? – No. I found it quite long wearing.
Price – 15.79 (or less depending on where you buy)
Where to buy – Drugstore, Grocery store or online at well.ca
Worth it? – If you are looking for a gentle mascara without harsh chemicals that is easy to apply and gives a nice natural look then yes, it is lovely. If you are looking for a mascara to curl your lashes…. keep looking (and perhaps give up because that seems kind of impossible, no?).
Bonus – Physicians Formula does not test on animals. Love that! I would actually buy it again for that reason alone.