It saddens me to hear when someone purchases a great product but cannot seem to make it work for them. For example, they went out and bought that golden ticket mascara that everyone is raving about, brought it home and applied it, and only ended up with clumpy mascara and a bad taste in their mouth.
I think this happens quite often with concealers and/or correctors. Beautythusiasts will say that the creamiest of creamy concealers will cake, flake or even worse, provide no coverage at all. However, some of these issues – MOST of the time – can be chalked up to improper application and skin prep techniques. (I mean, yyyesssss, there are really REALLY bad products out there, but normally you’ve done the research and know not to buy those ones.)
When it comes to artful camouflage, you have to remember that concealer is meant to be a little thicker and heavier than your foundation or tinted moisturizer – after all – the point is to cover it all up, right? In addition, even though it is meant to cover-up the flaws, you still have to prep those flaws properly in order for the product to “stick”.
Here are a couple of tips to try when you think your corrector/concealer isn’t making the grade …
Exfoliate and prep the skin.
Concealer is usually the answer to tired eyes. You wake up, see bags or dry patches and think – “holy cow! where’s my concealer?” – and you start to throw it on and expect it to liquid paper everything away. Step back a moment. Before you apply ANYTHING prep your skin properly. If I know it’s gonna be a heavy artillery kinda day, I moisturize thoroughly and around the eyes, I apply an extra helping of eye cream, THOROUGHLY applied, and let it sink in for awhile before I get started. I get the eye area as smooth, plumped, and line free as possible before applying my concealer. In the case of a blemished area, maybe you need to softly exfoliate some of those dry patches before applying your mascara. The key is: prep.
Dab and layer. Dab and layer.
I think a really common mistake is application. I’m of the school of applying your foundation and base first to see how much it covers up. Then I apply concealer accordingly. (Foundation is often lighter, so if it covers up 60% of the problem, you will be applying 60% LESS of your concealer which again is much thicker.) Once you are ready to apply concealer, you dab. You dab. You dab. You dab. And you blend with your ring finger. Many apply concealer in sweeping motions which only thins out the product over where you need the coverage – so you apply more, and more, and more – in the totally wrong sweeping motion. Hello cakey. Hello flaky. Dab the product in place and just blur the lines. Less product, more coverage.
Set but lightly.
Setting cream products with powder will ensure all day coverage and less chances for the coverage to travel – just make sure you are using a lightweight translucent powder. You don’t need another helping of MAC Studiofix. No no. Just something light and dusty. Blend well.
Know your product.
Some concealers help to brighten. Some help to erase. Some help to just cover the whole damn thing up. Know what your problems are and pick the proper concealer and/or corrector. Correctors (think peaches, pinks and lavenders) are just meant to correct skintone and are for layering under a skintone concealer that does the actual covering. Some concealers do both. Other concealers are heavier and tackier because they tackle pimples. And then there are some that are creamier and lighter to be used around the delicate eye area. Short form: don’t expect a colour-corrector concealer to hide that massive zit and don’t expect a industrial zit grade concealer to look all dewy and soft under the eyes!
Sometimes an extra tip or two can turn your makeup into magic … hope these help!