If I had to pick my favourite makeup product to experiment with and wear, it’s lipstick. While mascara, brow filler and liquid liner are absolute cannot-leave-the-house-without-wearing products for me, it’s always a better day when I can rock a bold, sexy lip colour to top off a look. I don’t care what the occasion is – I firmly believe no matter where you go, there’s a lipstick that’s appropriate to wear. More importantly, I swear by the belief that every woman can wear a bold red lip – you just need to take the time to find the right shade for you (so stop saying you can’t!).

If you’re looking for some inspiration for a new shade to try out, allow me to share what’s in my current rotation these days.

Make Up For Ever Aqua Rouge – #11 Dark Raspberry ($29 CDN at Sephora.ca)

When I saw Arianne at Glitter Geek blog about this product last fall, it was love at first sight. I promptly paid a visit to Sephora and scooped this up in #11 Dark Raspberry, and it’s been my go-to vamp lip colour all winter. The staying power is incomparable – it is not going aaanywhere, even if you want it to. It’s highly pigmented and while it wears like a cream stain, the gloss on the other end ensures your lips don’t dry out and adds the right amount of shine. Tip: avoid putting too much on at once as I don’t find builds well while still wet, and avoid wearing if your lips are super dry – I’ve found as of late with my winter dried out lips it goes on a little blotchy if I’m not on top of exfoliating and moisturizing regularly.

MAC Lipstick – RiRi Woo ($18 CDN – Limited Edition)

Okay, so I feel a little bad putting in a lipstick that’s no longer available for purchase, BUT – this colour is very similar to Ruby Woo (case in point) and the purpose of sharing this shade is to simply encourage you to find a bold, bright red to throw into your mix. I love the matte finish on this product, and as with all MAC lipsticks, it’s got a fabulous scent. As it is a matte product it’s a little dry going on, but I always prime with MAC Prep + Prime Lip and that seems to give me the base I need for this to last long and go on smooth.

MAC Lipstick – Heroine ($18 CAD at MACCosmetics.com)

You may have heard by now Heroine made its permanent return just a few weeks ago, and to say it’s become my latest obsession would be an understatement. While I’ll likely always be a red lip girl at heart, I’m having a serious moment with purple these days. This is such a beautiful violet colour that screams“confidence”, and it’s the perfect way to brighten up the dull weather we’ve been experiencing as of late. If you’re hesitant to take the purple plunge, do me a favour and at least visit a MAC counter to give it a try. You may be pleasantly surprised at the results.

Morgan Cadenhead is a self-professed beauty junkie living & working in Toronto. By day, she’s a PR pro who loves all things writing & media, but by night she’s often catching up on her favourite fashion & beauty blogs or hitting up the gym. Her makeup obsession stems from the realization that makeup is a powerful and (most importantly) fun tool – it can make the difference in how you carry yourself, set the tone for a good day and above all, make anyone feel gorgeous! Follow her on Twitter & Instagram @morgancadenhead or send her an email at editor@blushpretty.com.